Cultivating Clients and Cucumbers: Similarities between Client Development and Gardening
By Margaret Felts
Summer is well underway in Seattle, with record-setting temperatures and sun shining days. My vegetable garden is booming and blooming. Yesterday, I noticed that the cucumbers are starting to ripen. Every day promises new growth and a treat to celebrate.
I planted the vegetable garden not only for nutritional benefits, but also for the relaxed feeling I get after working in the yard. It is so satisfying to see the results of a fruitful harvest. Having fresh vegetables directly accessible is a delicious and nutritious perk!
It occurred to me yesterday, after seeing one of my cucumbers growing at unparalleled pace, how gardening and client development mirror each other.
My flourishing cucumber!
Here are five steps in client development and gardening that embody the same principles:
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